Canaduct Cleaning

LOCATION: Toronto Ontario, Canada

SERVICES: Web Design | SEO | Ads

INDUSTRY: HVAC & Air Duct Cleaning

PLATFORM: WIX Studio | Google Ads

TIMELINE: 9 Weeks + Ongoing Support

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Canaduct Cleaning is a long-standing HVAC and air duct cleaning company serving residential and commercial clients across the Greater Toronto Area. With more than 20 years in business, they’ve built a reputation for reliable service, professional cleaning standards, and customer trust. Under new ownership, Canaduct continues to provide industry-leading duct cleaning, furnace care, and indoor air quality solutions to homes and businesses throughout Ontario.

When we we're approached, Canaduct Cleaning was operating with a 20-year-old WordPress website, inconsistent branding, and a heavily fragmented digital ecosystem. They needed a complete refresh, one that preserved their legacy and reputation while establishing a strong, modern presence built for today’s customers.

We rebuilt their digital identity from the ground up, including a new logo, color palette and full branding, then moved to the creation of a brand-new mobile-optimized website, SEO overhaul, and fully restructured Google Ads campaigns.

The goal? Create a unified, high-performance brand that attracts consistent leads across Toronto.
Outdated website infrastructure

The original WordPress site was overloaded with conflicting themes, plugins, broken pages, and years of random patchwork code, making updates risky and unreliable.

Maintaining operations during redevelopment

Because Canaduct relies heavily on online lead capture, the rebuild had to happen without interrupting their existing service, website or slowing down daily operations.

Disorganized advertising & tracking

Legacy Google Ads accounts were cluttered, unoptimized, and missing proper conversion tracking, limiting performance insights and wasting ad spend.

Inconsistent branding

Messaging, visuals, colors, and tone were fragmented across platforms, leading to a disconnected customer experience and weak brand authority.
Full brand refresh

Designed a modernized visual identity, including a new logo, color palette, typography system, and supporting brand elements that strengthened trust and recognition.

Website rebuild & migration

Created a fully redesigned website in Wix Studio, with improved mobile responsiveness, streamlined UX, faster load times, and SEO-optimized content architecture.

Comprehensive SEO strategy

Implemented a full SEO overhaul, from Google Business Profile optimization to on-page SEO, technical clean-up, and development of localized pages for Toronto and beyond.

Ads management & strategy consulting

Rebuilt Canaduct’s Google Ads structure, added missing conversion tracking, refined targeting, and provided ongoing strategic guidance to improve ROI and lead consistency.
Since the rebrand and digital overhaul, Canaduct has seen significant, measurable growth across every major performance metric. They are now ranked #1 on HomeStars across both Toronto and the Niagara region, reflecting stronger customer trust and improved brand visibility.

The rebuilt website, optimized SEO strategy, and restructured Google Ads campaigns have contributed to a 50% increase in organic leads and a 58% increase in total website traffic. These gains have been consistent, with performance continuing to improve year over year as the brand grows, the systems mature, and the marketing infrastructure strengthens.

Canaduct now operates with a unified identity, a fast and reliable website, and a fully optimized lead-generation ecosystem, positioning them for long-term success in both markets.