- Case Study

All Source Trades

LOCATION:

Toronto, Ontario, Canada

INDUSTRY:

Construction, Skilled Trades & Property Services

SERVICES:

Website Design
SEO & Online Visibility
Digital Infrastructure & Systems

TIMELINES:

7 Days | Initial Landing Page
30 Days | Full Website Build

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All Source Trades established its digital presence with a landing page launched in just seven days, followed by a full website showcasing its services, completed projects, and an easier way for customers to request work. We built both from the ground up and continue to support the company through ongoing SEO, website support, and Microsoft 365 management.

All Source Trades provides residential, commercial, and industrial trade services throughout the Greater Toronto Area. From electrical and plumbing to flooring, painting, carpentry, and property maintenance, the company brings a wide range of skilled trades together under one roof.

Online in Just 7 Days: Launched an initial landing page while the complete website was being developed.

Full Website in 30 Days: Built a professional digital presence showcasing the company's services and completed work.

Simplified Service Requests: Created a customer inquiry experience with options to describe projects, indicate urgency, and upload supporting files.

Beyond Website Development: An ongoing partnership covering SEO, website support, and Microsoft 365 management.
All Source Trades was experiencing strong business growth, but its online presence told a different story. Despite an established operation and growing workload, the company had no website, relying largely on referrals and existing relationships to attract new business.

With services ranging from electrical and plumbing to renovations and property maintenance, the challenge was to showcase the company's capabilities clearly while building credibility with potential customers unfamiliar with its work.

The immediate priority was to establish a professional online presence quickly, providing customers with essential information and a way to request services while a more comprehensive website was developed.
We recommended a phased approach to establish All Source Trades' online presence quickly while allowing time to develop a more comprehensive website.

Our first priority was launching a professional landing page that introduced the company, highlighted its services, and gave potential customers a reliable way to get in touch.

From there, we focused on organizing the company's broad range of trades into a clear, easy-to-navigate website. We incorporated existing branding, service information, and project imagery to create a consistent presentation that reflected its capabilities.

SEO was considered from the beginning, with an emphasis on relevant trades and service-area searches throughout the Greater Toronto Area.
Over approximately six weeks, we redesigned and developed Zappi's Pizza & Pasta's website creating a modern, mobile-friendly experience while preserving the restaurant's established branding and visual identity.

We reorganized the website's content and navigation, making menus, specials, restaurant information, online ordering, and OpenTable reservations easier to access.

Our work also included on-page and technical SEO, optimizing website content, metadata, and structure to support relevant restaurant and location-based searches in Niagara Falls.

To minimize disruption, we coordinated the migration from the previous platform overnight, completing the transition without customer-facing downtime.

Our partnership continues through ongoing SEO management, website updates, and technical support.
All Source Trades now has a professional online presence that better reflects the company's capabilities and range of services.

What began as a landing page launched in just seven days has evolved into a complete website where prospective customers can explore services, view completed projects, and submit detailed service requests.

The website also provides a foundation for improving search visibility throughout the Greater Toronto Area, supported by ongoing SEO management.

Our partnership continues through ongoing SEO, website support, and Microsoft 365 management as the business grows.
“I'm happy to share that I leveraged their services for one of my companies, and shortly after, engaged them for my other business.

They're very responsive and took the time to fully understand my needs for the new website, create a comprehensive SEO plan, and recently complete my email migration, which went very smoothly.

A few things that set them apart from others I've worked with are their team's organization and time to action.

Definitely a great team to align yourself with.”

Stephen
President, Sani Co. Solutions & All Source Trades