- Case Study

Canaduct Cleaning

LOCATION:

Toronto Ontario, Canada

INDUSTRY:

HVAC / Air Duct Cleaning

SERVICES:

Website Design
SEO & Online Visibility ·
Digital Advertising
Creative & Brand Strategy
Digital Infrastructure & Systems

TIMELINES:

60 Days | Website Build
6 Weeks | Brand Refresh
Ongoing Partnership

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Canaduct Cleaning transformed its 20-year-old digital presence with a modern, conversion-focused website, refreshed branding, redesigned vehicle wraps, and improved search visibility. We brought these elements together while strengthening the company's digital infrastructure with more secure, reliable business systems and ongoing IT support.

For more than 20 years, Canaduct Cleaning has provided indoor air quality solutions to homes and businesses throughout the Greater Toronto Area. Specializing in medical-grade air duct cleaning, dryer vent cleaning, HVAC mould remediation, and related services, the company has built a reputation for professional service and expertise in improving indoor air quality.

30% More Website Traffic, Year-to-date growth, with approximately 1,500 monthly visitors.

25% More Leads, Reported growth across organic and paid lead generation.

975 Google Ads Conversions, Recorded over 90 days at an average cost of CA$7.03 per conversion.

A Recognizable New Identity, Refreshed branding across the website, vehicle wraps, and customer-facing materials.
With new ownership and plans for growth, Canaduct Cleaning needed a digital presence that reflected its established reputation. Its nearly 20-year-old WordPress website had become costly to maintain, with outdated components and recurring technical issues limiting its reliability.

Beyond the website, inconsistent branding, unreliable advertising tracking, and email system issues were creating additional challenges across the business.

The priority was to modernize Canaduct's digital presence and supporting infrastructure without disrupting its existing search visibility, advertising campaigns, or customer inquiries. Every improvement needed to support the company's daily operations while creating a more reliable foundation for future growth.
We began by reviewing Canaduct's existing website, branding, search visibility, advertising, and internal systems to identify opportunities for improvement.

Working closely with the ownership team, we developed a coordinated strategy to modernize the company's digital presence while preserving its established brand recognition and minimizing disruptions to daily operations.

After evaluating platform options, Canaduct selected Wix Studio for its new website. We planned the migration carefully to protect existing search visibility, maintain active advertising campaigns, and ensure a smooth transition.

Our approach focused on bringing the company's website, branding, marketing, and digital infrastructure together into a more consistent, reliable, and manageable digital ecosystem.
We designed and developed Canaduct Cleaning's new multi-page website featuring improved navigation, responsive layouts, search-optimized content, and dedicated pages for service areas and advertising campaigns. We mapped redirects, configured advertising integrations, and coordinated a late-night launch to minimize disruption to daily operations.

Alongside the website, we refreshed Canaduct's branding, including its logo, colours, and typography, extending the updated identity across business cards, service stickers, and vehicle wraps.

We also reorganized advertising accounts, improved conversion tracking, standardized business information across Google and online directories, and expanded the company's SEO and AI search visibility efforts.

Behind the scenes, we migrated Canaduct to Microsoft 365, addressed email reliability issues, and established ongoing IT management and technical support.
Canaduct Cleaning now has a stronger, more consistent digital presence supported by connected marketing, advertising, and business systems.

Website traffic has increased by approximately 30% year to date, while combined organic and paid leads have grown by 25% over the reported comparison period.

Over a recent 90-day period, Google Ads recorded approximately 6,270 clicks and 975 conversions, at an average cost of CA$7.03 per conversion. These figures represent platform-recorded actions rather than necessarily unique customers.

The refreshed branding has also made an impact beyond digital channels, with customers recognizing Canaduct's redesigned vehicles throughout the community.

What began as a website redevelopment in 2023 has evolved into a long-term partnership. Today, we continue supporting Canaduct through website management, SEO, digital advertising, and ongoing IT services.
We brought in Eleven65 to help fix our website it was outdated and hard to use. They didnt just fix it, they rebuilt the whole thing and made it look sharp and work better. They also cleaned up our branding, helped with our Google profile, and handled our SEO. Within a week or two, we started getting more calls and jobs through Google, no joke.

They even helped us with some backend stuff we didnt know how to deal with email setups, hosting issues, and that kind of thing. Its been solid having one team who just takes care of it all so we dont have to chase different people for every little thing.Theyre straight-up, honest, and easy to deal with. No pushy sales, just solid work that makes a difference. If you run a service business like ours and need help online, Id definitely recommend giving them a shot. We've seen real results, and they've earned our trust.

RJ
Owner, Canaduct Cleaning