- Case Study

Comic Con Events

LOCATION:

Ontario, Canada & New York, USA

INDUSTRY:

Events & Conventions

SERVICES:

Digital Advertising
Creative & Brand Strategy
Digital Infrastructure & Systems

TIMELINES:

Ongoing Partnership

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We support four established Comic Con event brands across Canada and the United States, working alongside their teams to deliver advertising creative, on-site content capture, digital infrastructure, and ongoing technical support that help improve efficiency and streamline operations across all four brands.

The ownership group behind Niagara Falls Comic Con, Hamilton Comic Con, Nickel City Comic Con, and Frightmare in the Falls brings together four established conventions celebrating comics, pop culture, and horror across Ontario and New York. Each event has its own distinct identity and audience, collectively attracting thousands of fans, exhibitors, and celebrity guests throughout the year.

Four Brands, One Digital Partner: A single point of contact for creative, technical, and digital support across four independent events.

Content Created On-Site: Event footage captured and transformed into promotional reels and advertising creative.

Connected Meta Infrastructure: Business accounts, social pages, advertising assets, and tracking systems reviewed and properly configured.

Support Beyond the Campaign: Responsive assistance with websites, technical issues, and digital operations as needs arise.
Managing four established conventions across Canada and the United States means coordinating different audiences, event schedules, advertising priorities, and digital platforms. Each brand maintains its own identity, websites, social media accounts, and internal workflows, creating additional complexity when managing access, systems, and advertising infrastructure.

The fast-paced nature of event promotion adds another challenge, with guest announcements, ticket campaigns, and promotional opportunities often requiring creative or technical support on short notice.

With an experienced internal team already in place, the ownership group needed a reliable digital partner who could provide specialized expertise, troubleshoot issues, and support projects as needs evolved.
Our relationship began with creative support and gradually expanded as we developed a deeper understanding of the four events, their teams, and the digital systems supporting them.

Rather than changing established workflows, we focused on working alongside the existing staff, providing specialized creative, technical, and strategic expertise where it was needed most.

We approached each convention as an independent brand while identifying opportunities to improve consistency, coordination, and efficiency behind the scenes.

Our goal was to become a dependable digital partner the team could turn to for a range of needs, reducing the complexity of working with multiple outside providers.
We create promotional reels and digital advertising content using footage captured at events and materials provided by the organization. Our team has attended Niagara Falls Comic Con and Frightmare in the Falls to capture photos and videos for use in current and future marketing campaigns.

Across all four brands, we reviewed and optimized their Meta Business environments, improving the configuration of Facebook pages, Instagram accounts, advertising assets, tracking pixels, account permissions, and platform connections.

We also provide advertising consultation, supporting the internal team with campaign strategy, creative direction, troubleshooting, and platform-related challenges while they retain day-to-day management of their campaigns.

Beyond marketing, we assist with website updates, technical issues, and digital systems, providing a consistent point of contact who understands the organization's operations.

Our partnership continues as we work directly with ownership to identify opportunities to streamline and strengthen the digital infrastructure supporting all four events.
What began as creative support has grown into a broader partnership spanning four independent Comic Con brands across Canada and the United States.

The organization now benefits from more consistent Meta account configurations, a growing library of promotional content, and reliable technical and digital support across its events.

Our involvement has also helped simplify how the internal team approaches digital challenges, providing a familiar point of contact for troubleshooting, creative guidance, and additional expertise when needed.

As the partnership continues to evolve, we remain focused on supporting the teams behind these events, strengthening their digital infrastructure, and identifying opportunities to make their operations more efficient.
Client testimonial coming soon.