- Case Study

NEX Games

LOCATION:

Niagara Region, Ontario, Canada

INDUSTRY:

Video Game Retail

SERVICES:

Website Design
SEO & Online Visibility

TIMELINES:

30 Days | Website Build

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NEX Games expanded its established gaming retail brand into the digital space with two custom-designed websites serving Canadian and American audiences, attracting more than 1,500 visits per month across both markets. We brought its online presence to life through playful animations, mobile-friendly design, and search optimization.

For more than 20 years, NEX Game Store has been a part of Niagara's gaming community, offering new and pre-owned video games, consoles, accessories, and collectibles.

Two Websites, Two Markets: Separate Canadian and U.S. websites with a consistent brand experience.

Gaming-Inspired Design: Custom layouts, animations, and interactive elements reflecting NEX's personality.

1,000+ Monthly Canadian Sessions: Traffic recorded on the primary Canadian website.

200+ Monthly U.S. Visitors: Additional reach through a dedicated American website.
After more than 20 years serving Niagara's gaming community, NEX Games had built a recognizable brand and loyal customer base, but its digital presence hadn't kept pace. Without an established website, the business needed a way to reach new customers while making store information and services easily accessible.

The project also required separate websites for Canadian and American audiences, maintaining a consistent brand identity across both markets.

The challenge was capturing NEX's playful, gaming-focused personality through visually engaging websites without compromising usability, mobile accessibility, or performance. A generic retail experience simply wouldn't reflect the brand customers had come to know.
Having known the owner of NEX for years, we already understood the brand's playful personality and its connection to Niagara's gaming community.

When the project began in 2025, our approach was to bring that identity online through two distinct websites for Canadian and American audiences, balancing gaming-inspired visuals and animations with straightforward navigation and mobile-friendly design.

Both websites would share a consistent visual identity, with additional animations and interactive elements planned for the Canadian site.

We also incorporated SEO into the strategy from the beginning, tailoring each website to its audience while prioritizing local search visibility for the Canadian business.
We designed and developed two custom one-page websites for NEX Games, completing both within 30 days.

The Canadian website features playful animations, gaming-inspired visuals, and a responsive design that reflected NEX's personality. For the American market, we developed a separate website maintaining a consistent brand identity while providing U.S. customers with their own online destination.

Both websites were structured to make business information, products, and contact details easy to find.

We also implemented foundational SEO, including optimized content, metadata, technical settings, and relevant search targeting, with additional emphasis on local gaming retail searches in Niagara.

Our partnership continues through website updates, ongoing improvements, and SEO support as the business evolves.
NEX Games now has two dedicated websites that extend its established brand beyond its physical retail locations, providing Canadian and American customers with their own online destinations.

Based on recent 30-day reporting, the Canadian website receives more than 1,000 monthly sessions, while the U.S. website attracts more than 200 monthly visitors.

Both websites provide a foundation for continued search visibility, helping potential customers discover NEX through branded and gaming-related searches.

Beyond the traffic figures, the websites capture the personality that has made NEX recognizable within the gaming community for more than 20 years, combining engaging visuals with an approachable, easy-to-navigate experience.

Our partnership continues through website support, updates, and ongoing improvements.
"William and Gabrielle did an amazing job on my website. They were very professional throughout the whole process. They are super creative and were able to bring my vision to life!!

If you need a new website or you want to give your existing website a fresh new look, make sure to contact Eleven65 Digital, you’ll be happy you did!!"

Paul
Owner, NEX Game Store