- Case Study

Zappi's Pizza & Pasta

LOCATION:

Niagara Falls, Ontario, Canada

INDUSTRY:

Restaurant & Hospitality

SERVICES:

Website Design
SEO & Online Visibility

TIMELINES:

6 Weeks | Website Build

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With more than 50 years of brand heritage, it was time for Zappi's Pizza & Pasta to modernize its digital presence. We redesigned its website to preserve that heritage while making online ordering and reservations easier to access. The new website also supports continued search visibility, helping the restaurant connect with Niagara Falls locals and international visitors alike.

Established in 1971, Zappi's Pizza & Pasta has been a staple of the Niagara Falls dining scene for more than 50 years. This family-owned restaurant is known for its traditional Italian favourites, welcoming atmosphere, and deep roots in the community.

50+ Years of Brand Identity Preserved: A modern website that maintains Zappi's familiar character and visual identity.

Up to 5,000 Monthly Website Sessions: Continued traffic from customers discovering and searching for the restaurant.

Seamless Migration: Transitioned away from the previous hosting environment without customer-facing downtime.

Ordering & Reservations Made Easy: Clear access to online ordering, menus, and OpenTable reservations.
After more than 50 years in Niagara Falls, Zappi's Pizza & Pasta had built a recognizable identity and loyal customer base. The challenge was modernizing its digital presence without losing the familiar personality generations of customers had come to know.

Its existing website and hosting environment made routine updates and ongoing management difficult. A new website needed to simplify these processes while maintaining easy access to menus, online ordering, and reservations.

The website also needed to support search visibility in a competitive tourism market, serving both longtime local customers and visitors discovering Zappi's for the first time.
Our approach was guided by one principle: modernize the experience without losing the identity that made Zappi's recognizable for more than 50 years.

Rather than introducing a completely new visual direction, we focused on preserving the restaurant's established branding, colours, and familiar character while improving the overall user experience.

We prioritized what customers needed most: easy access to menus, online ordering, reservations, and restaurant information. These became central to the website's structure and navigation.

SEO was also considered from the beginning, targeting both branded searches and broader restaurant-related searches to reach locals and visitors exploring dining options in Niagara Falls.
Over approximately six weeks, we redesigned and developed Zappi's website creating a modern, mobile-friendly experience while preserving the restaurant's established visual identity.

We reorganized the website's content and navigation to make menus, specials, restaurant information, online ordering, and OpenTable reservations easier to access, creating a more convenient experience for customers.

Our work also included on-page and technical SEO improvements, optimizing website content, metadata, and structure to support relevant restaurant and location-based searches throughout Niagara Falls.

To minimize disruption, we coordinated the migration from the previous platform overnight, completing the transition without customer-facing downtime.

Our partnership continues through ongoing SEO management, website updates, and technical support.
Zappi's now has a modern, mobile-friendly website that reflects the restaurant customers have known and loved for generations.

The website receives approximately 5,000 monthly sessions, providing customers with convenient access to menus, online ordering, reservations, and restaurant information.

The redevelopment also established a stronger SEO foundation to support visibility for relevant dining searches throughout Niagara Falls, while the seamless overnight migration moved Zappi's away from its previous restrictive hosting environment without customer-facing downtime.

Most importantly, the new website supports the restaurant's evolving digital needs while preserving the familiar identity it has built since 1971.

Our partnership continues through ongoing SEO management, website updates, and technical support.
Client testimonial coming soon.