Eleven65 Digital
Project Visuals
How Eleven65 gave a 20-year Niagara gaming store Its first real website. Then built a second one for customers across the border.
For more than two decades, NEX Game Store has served the Niagara Region as a destination for new and pre-owned video games, consoles, accessories, and gaming collectibles.
NEX Games had spent years building brand recognition and a loyal customer base in Canada and the U.S., but its digital presence hadn’t kept pace. With no existing website architecture to build from, we needed to determine what mattered most to NEX customers and create a digital experience from the ground up. The website needed to serve existing customers while making it easier for new ones to discover the business, understand what NEX offers, and find the information they were looking for.
There was also a cross-border challenge. Canadian customers needed a primary local destination, while a significant number of American customers were already purchasing from NEX online. Rather than trying to serve both markets through one experience, NEX wanted a separate U.S. website designed specifically for customers south of the border.
The brand itself was equally important. NEX had developed a playful, gaming-forward personality through its stores and social media presence. The websites needed to carry that same energy without allowing the design to overwhelm practical information or make the experience difficult to navigate.
Mobile usability was also a priority. With many prospective customers discovering NEX from their phones, both websites needed to make browsing, finding store information, exploring products, and taking the next step easy on smaller screens.
NEX didn’t simply need its first real website. It needed two connected digital experiences that could translate an established brand into the online world while serving customers on both sides of the border.
We designed and built two separate websites for NEX Games, creating a consistent digital identity across both markets while giving each site a distinct purpose.
The Canadian website was built in Wix Studio as a highly visual, one-page experience, using gaming-inspired animation and interaction without sacrificing clear navigation or mobile performance,. and the U.S. website was built in Wix Editor and carries the same overall brand direction.
SEO foundations were implemented across both websites, with greater strategic investment placed on the Canadian site as NEX’s primary market. Site structure, content, technical optimization, and local search signals were developed around how customers discover and search for the business.
Following launch, Eleven65 continues to provide website support, updates, and ongoing improvements as NEX’s digital presence evolves.
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1,000+ monthly sessions on the Canadian site
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Search visibility spanning branded and non-branded queries, including terms like "video game stores in Niagara" and broader gaming-retail searches
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250+ tracked searches on ChatGPT, an early signal of AI-search visibility on top of traditional discovery
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200+ monthly visitors on the dedicated U.S. site
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William and Gabrielle did an amazing job on my website. They were very professional throughout the whole process. They are super creative and were able to bring my vision to life!!
If you need a new website or you want to give your existing website a fresh new look, make sure to contact Eleven65 Digital, you’ll be happy you did!!
Paul, Owner, NEX Game Store - via Google Reviews