PROJECT OVERVIEW
Olives and Dates, a private chef and catering service based in Turks and Caicos, had a DIY website with little traffic, no SEO presence, and no reliable way for new clients to find or trust the brand. While the design was nice, the website lacked structure, and there was no compelling content to drive interest or bookings.
We built a conversion-focused website that reflected the chef’s talent, offerings, and island personality, including a full menu, optimized content, and improved local SEO. Now, the site sees regular traffic, direct leads, and steady seasonal demand.
RESULTS
The new website receives consistent traffic and leads. Their presence in local search results dramatically improved, thanks to stronger SEO and a clean structure built for Google visibility. Lead generation increased month after month, and the chef now books clients directly through the website.
Our Google Ads work continues to drive new inquiries, so organic traffic grows in tandem. Clients use the website as their first impression and main point of contact. The owner was thrilled with the final product and continues to work with Eleven65 on a seasonal basis to stay visible during high-traffic months.
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CHALLENGE
The DIY website had no SEO structure, poor usability, and lacked the visual impact needed to stand out in a competitive hospitality market. We had to build a completely new experience from scratch, one that reflected the brand’s culinary identity, captured the tropical feel of the islands, and inspired trust from both locals and international visitors.
SOLUTION
We built a visually rich, trust-driven site on Wix with a focus on clarity and conversion. We crafted all copy, structured the menu for mobile users, and added SEO best practices throughout. Google Ads were launched alongside local SEO optimization to target nearby audiences and travelers. Contact forms, testimonials, and photos were added to build instant credibility.
A huge thank you to the Olives and Dates team for letting us bring their vision to life.
From the first draft to the final site, it’s been a pleasure.
We’re proud to help share their story, and can’t wait to keep supporting their growth in Turks and Caicos.
