How to Create Landing Pages That Actually Convert

You’ve run the ads. You’ve generated traffic. But if your landing page doesn’t convert, all that effort (and budget) is going to waste.

A strong landing page isn’t just another web page — it’s a conversion tool, built with one goal in mind: turning visitors into leads or customers.

Here’s how to build one that gets results.

1. Have One Clear Goal

Every landing page should serve a single purpose — no distractions, no clutter.

Examples:

• Book a consultation

• Download a guide

• Make a purchase

• Sign up for a webinar

Pro Tip: If your page has more than one CTA, you're splitting your audience’s attention — and conversions.

2. Write a Headline That Hooks

Your headline is the first (and sometimes only) thing people read. It should grab attention and clearly state the benefit of what you’re offering.

Weak: “Welcome to Our Site

Strong: “Boost Your Website Leads by 45% — Book a Free Audit Today”

3. Use Benefit-Driven Copy

Don't just describe your product or service — explain how it helps your customer.

Focus on:

• Solving a problem

• Making life easier

• Saving time or money

• Helping them win

Use bullet points, short sentences, and bolded benefits to keep things digestible.

4. Include Visuals That Reinforce Your Message

Images and video can boost conversions — but only if they support the offer.

Good visuals include:

• Product shots

• Explainer videos

• Before-and-after comparisons

• Icons that highlight features

Avoid: Generic stock photos that add no context.

5. Add Social Proof

People trust people. Reviews, testimonials, star ratings, and client logos all help reduce hesitation.

Pro Tip: Use real photos, names, or titles (with permission) to increase authenticity.

6. Make Your CTA Stand Out

Your call-to-action (CTA) should be bold, clear, and repeated strategically throughout the page.

Effective CTA examples:

• “Book My Free Strategy Call”

• “Yes, I Want the Guide”

• “Start My Trial”

Use contrasting colours for your buttons and keep the copy action-focused.

7. Speed & Mobile Matter — A Lot

A slow-loading or hard-to-navigate page will kill your conversions.

Checklist:

• Loads in under 3 seconds

• Optimized for all screen sizes

• Minimal scrolling and tapping required

• Short, scannable form fields

Convert More with Eleven65

At Eleven65, we design strategic landing pages that guide visitors to take action — whether you're launching a new service, running a campaign, or testing a new offer.