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The Beginner’s Guide to Website Maintenance

  • Writer: William Wooldridge
    William Wooldridge
  • Aug 1
  • 2 min read

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You wouldn’t buy a car and never get an oil change, right? Your website is no different.

A well-maintained site isn’t just about avoiding crashes or broken links — it’s about protecting your investment, keeping visitors happy, and making sure you stay visible in search results.


Here’s why website maintenance matters, and how to keep your site running like a well-oiled machine.


1. Why Website Maintenance Matters

Your website is live 24/7. Every day, it’s exposed to:

  • Software updates

  • Plugin changes

  • Security threats

  • Shifting SEO algorithms

  • New devices and browsers

Without regular care, your site can slow down, break, or even disappear from search results.


2. What’s Included in Website Maintenance?

Whether you’re doing it yourself or hiring a team like Eleven65, here’s what a solid monthly maintenance plan should cover:

  • Security updates to protect against hacks

  • Plugin and theme updates to avoid compatibility issues

  • Speed optimization for better performance

  • Broken link checks to improve user experience

  • Form and functionality tests to ensure everything works

  • Content updates for accuracy and SEO


3. How Often Should You Maintain Your Website?

  • Weekly: Backups, plugin updates, check for broken links

  • Monthly: SEO audits, speed tests, analytics review

  • Quarterly: Review content, test contact forms, refresh images or offers

  • Annually: Design updates, full site audit, major content refresh


4. Signs Your Website Needs Help

  • It loads slowly

  • Pages or images don’t display correctly

  • Your contact form isn’t sending emails

  • You’ve seen a drop in traffic or SEO rankings

  • You haven’t updated anything in over 6 months

If any of this sounds familiar, it’s time for a tune-up.


5. What About Wix & Other Builders?

Even with platforms like Wix, Squarespace, or Shopify — updates are still needed. While the backend is managed, you’re still responsible for:

  • Updating content

  • Checking SEO

  • Monitoring performance

  • Making sure new features or integrations work properly


Let’s Keep Your Website in Peak Condition

At Eleven65, we offer monthly and quarterly maintenance packages to keep your site secure, fast, and functioning. You focus on running your business — we’ll handle the tech.

 
 
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