Why Your Website Might Be Costing You Customers (And How to Fix It)

If your website isn’t bringing in leads or sales, it might not be working as hard as it should.

In fact, your site could be quietly turning visitors away — and you may not even realize it.

At Eleven65, we see this all the time: well-intentioned businesses with outdated, clunky, or confusing websites that don’t reflect their value. Here's what might be happening — and what to do about it.

1. Slow Loading Speeds = Lost Interest

Most people bounce if your site takes more than 3 seconds to load. If your homepage is image-heavy or poorly optimized, potential clients won’t stick around. Use tools like Google Page Speed Insights to identify issues — or better yet, let a professional clean it up.

Quick Fix: Compress images, enable caching, and invest in reliable hosting.

2. Unclear Calls-to-Action

If a visitor lands on your page and doesn’t know what to do next — book a call, request a quote, make a purchase — they’ll leave. Clear, compelling CTAs should guide your users with confidence.

Quick Fix: Use action-driven buttons like "Book a Free Consult" or "Get My Quote Now" placed strategically across key pages.

3. Non-Responsive Design

Over 65% of web traffic now comes from mobile. If your site isn’t mobile-friendly, it’s likely costing you customers. Navigation, text size, and layout need to adapt to every screen.

Quick Fix: Make sure your site is fully responsive or consider a redesign that prioritizes mobile experience first.

4. Weak Branding & Visuals

Your website is often your first impression. If it looks outdated, disjointed, or DIY, it sends a message that your business might be the same. Clean design, consistent colours, and professional visuals build instant trust.

Quick Fix: Align your website design with your brand — fonts, colours, and tone should be cohesive across every page.

5. No SEO = No Traffic

Even a stunning website won’t perform if no one can find it. Without on-page SEO, keyword optimization, and meta descriptions, you’re invisible to search engines.

Quick Fix: Use targeted keywords that your ideal customers are searching for, and optimize titles, headers, and image alt tags accordingly.

Let’s Fix That

At Eleven65 Digital, we specialize in creating strategic, search-optimized websites that look great, load fast, and convert. If your site isn’t doing what it should, we’re here to help — from a simple audit to a full redesign.