Your Digital Checklist: How to Prep Your Business for 2026

The new year is right around the corner — and that means it’s time to check in on your digital presence.

Whether your business crushed 2025 or faced a few bumps, a fresh digital strategy can set the tone for a more profitable, visible, and streamlined 2026.

Here’s your step-by-step checklist to get your business online-ready for the year ahead.

✅ 1. Audit Your Website

Start with your digital home base. Ask yourself:

• Is the content still accurate?

• Does it reflect where your business is today?

• Are all forms, links, and CTAs working?

• Does it load fast and look good on mobile?

Pro Tip: Run a quick scan using tools like Google Page Speed Insights.

✅ 2. Update Your SEO Strategy

SEO isn’t set-it-and-forget-it. Trends shift, keywords change, and Google updates frequently.

What to do:

• Refresh your keyword list

• Revisit meta titles and descriptions

• Add internal links between blog posts and service pages

• Optimize images with updated alt tags and file names

✅ 3. Back Up & Secure Your Site

You don’t want to start 2026 with a security breach or site crash.

Checklist:

• Install SSL (if not already)

• Schedule regular backups

• Update plugins, themes, and CMS

• Enable two-factor authentication for logins

✅ 4. Review Your Analytics

What worked in 2025? What didn’t? Your Google Analytics (GA4) data can reveal:

• Top-performing pages

• Where users drop off

• Which marketing channels brought in traffic

• What content led to conversions

Use this info to shape next year’s strategy.

✅ 5. Refresh Your Email & Social Campaigns

Outdated automations and inactive social channels create friction. Time to:

• Review your email sequences (welcome flows, promos, nurture)

• Clean your email list

• Plan your Q1 social content calendar

• Test new formats (Reels, carousels, stories, etc.)

✅ 6. Update Your Branding (If Needed)

Has your business evolved? Your branding should reflect that.

Think about:

• Your logo and colour palette

• Tone of voice

• Brand photography

• Social and ad creative consistency

✅ 7. Set Digital Goals for Q1 & Beyond

Don’t just wish for better results — define them.

Set goals like:

• “Increase organic traffic by 25%”

• “Generate 50 qualified leads from Google Ads”

• “Launch new landing page for [service/product]”

Tie each goal to a clear action plan.

Start 2026 Strong with Eleven65

At Eleven65, we help businesses like yours reset, refresh, and grow. From full website audits to SEO updates and new campaign strategies, we’ll help you check every box.