Regional Towing

LOCATION: Niagara Region, Canada

SERVICES: Web Design | SEO | Ads

INDUSTRY: Towing & Heavy Rescue

PLATFORM: WIX Studio | Google Ads

TIMELINE: 2 Weeks + Ongoing Support

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Regional Towing is one of Niagara’s most recognized towing and heavy rescue companies, serving the region with fast, reliable roadside assistance and a strong community presence. Known for their no-nonsense communication style and dependable service, they support drivers across Niagara with towing, recovery, transport, and specialized rescue operations. Their brand extends into podcasts, community involvement, and a well-established reputation built over years of local service.

After losing access to their previous website, with no files, content, or visual references available, Regional Towing needed a completely new digital presence built from the ground up. As an emergency service provider, they required a site that worked immediately, conveyed trust, and allowed customers to reach them without delay. Our goal was to rebuild their online identity quickly while strengthening credibility and ensuring long-term visibility.
No access to previous assets

The original website, content, branding files, and structure were entirely lost, providing no foundation to rebuild from.

Urgent need for a functional platform

As a service responding to emergencies, they needed a fast, reliable website that could go live quickly and support users in urgent situations.

Mobile-first requirements

Most users are on the road when searching for towing help, making mobile speed, clarity, and instant contact essential.

Brand consistency & trust

The new site had to reflect the company’s well-known reputation, strong personality, and community involvement while staying true to the owner’s straightforward tone.
Custom rebuilds from scratch

Developed a brand-new website with responsive design, simplified navigation, and immediate click-to-call buttons for stranded or stressed drivers.

Local SEO setup

Implemented foundational SEO, optimized the Google Business Profile, and rebuilt on-page search structure to help the site quickly regain rankings in the region.

Google Ads campaign

Launched highly targeted search campaigns for towing and roadside queries, achieving an average $1.50 CPC and delivering consistent, high-intent leads. (We continue to run and optimize ads for Joe on an ongoing basis.)

Reviews & media integration

Showcased live Google Reviews, highlighted local community involvement, and integrated the TowJoe podcast to build authority, trust, and personality across the site.
Since launching the new website and running ongoing SEO and Google Ads campaigns, Regional Towing has seen significant, measurable growth. Monthly website traffic has increased from 200 to over 500 visits, with the site generating an average of 2–3 qualified leads per day.

Regional Towing now ranks strongly for key local searches, including “towing near me” in the Niagara region, and continues to see steady, month-over-month growth in visibility, traffic, and conversions. The combined efforts of the new website, optimized search presence, and active ad campaigns have strengthened Joe’s brand and helped solidify Regional Towing as a top towing provider in the area.