How to Use Google Ads

Google Ads becomes one of the most powerful lead-generation tools in your digital arsenal.

Here’s how to make every dollar count (and avoid common pitfalls).

1. Start with Clear Goals

Before you write a single ad, know what you're trying to achieve. Is it calls? Form submissions? Sales? Walk-ins?

The Fix: Align your campaign type (Search, Display, Local, Performance Max) with a measurable outcome. Don't run ads just to “get seen” — run them to convert.

2. Target the Right Keywords — Not Just Popular Ones

It’s tempting to go after broad terms like “marketing agency” or “renovation services” — but these are expensive and often too general.

The Fix: Use long-tail keywords like “website design agency in Niagara” or “24/7 emergency towing Hamilton.” These are cheaper, more specific, and attract users who are closer to buying.

3. Write Ads That Speak to Your Audience’s Pain Points

Generic ads don’t work. Your message needs to hit a nerve — fast.

Power Copy Example: “Slow website? We fix load times in 48 hours — guaranteed. Book a free audit now.”

The Fix: Focus on what makes you different. Highlight benefits, urgency, and trust (like guarantees or reviews).

4. Don’t Send Traffic to a Weak Landing Page

Sending paid traffic to your homepage is like shouting into the void. You need dedicated landing pages built to convert.

The Fix: Make sure your page:

• Loads fast

• Is mobile-optimized

• Has a clear headline and CTA

• Uses trust signals (testimonials, badges, social proof)

5. Use Negative Keywords Like a Pro

Don’t waste money showing up in irrelevant searches. If you’re a high-end contractor, you don’t want to show up for “cheap renovations.”

The Fix: Regularly update your negative keyword list to filter out poor-quality traffic.

6. Track Everything — and Adjust

No campaign is perfect from the start. The real magic is in the ongoing optimization.

The Fix: Set up conversion tracking in Google Ads. Monitor metrics like cost-per-click, bounce rate, and conversion rate. Test different ad copies, headlines, and landing pages.

Want Better Results? We Can Help.

Let’s make sure your ad dollars do!