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Social Media Ads vs. Google Ads: Which Is Better for Your Business?


Ads - Eleven65 Digital

Should I run Facebook and Instagram ads… or stick with Google Ads?


The truth? Both platforms work — but they work differently. Understanding those differences is key to choosing the right strategy (and avoiding wasted ad spend).


Here’s a breakdown to help you decide where to put your dollars — or whether you should be using both.


1. Google Ads: Intent-Based Marketing

Google Ads target people who are actively searching for something. They already want what you offer — they just haven’t picked who to buy from yet.


Best for:

  • Services people search for in-the-moment (e.g., “emergency plumber,” “website designer near me”)

  • Businesses that want to capture high-converting leads

  • Targeting keywords with clear purchase intent


Key Advantage: You’re showing up at the exact moment someone needs you.


2. Social Media Ads: Disruption + Awareness

Facebook, Instagram, and LinkedIn ads interrupt someone’s scroll with an offer or idea they might be interested in. These platforms are great for building awareness, engagement, and brand familiarity.


Best for:

  • Visual or lifestyle-based products/services

  • Growing an email list or promoting content

  • Building a brand presence and retargeting warm audiences

Key Advantage: You can target by interests, behaviours, and demographics — not just search terms.


3. Cost Differences: CPM vs. CPC

  • Google Ads usually charge per click (CPC) — great for direct results but can be pricey, especially in competitive industries.

  • Social Ads charge per impression (CPM) — ideal for reach and awareness, but not always immediate conversions.


Pro Tip: Social ads tend to be cheaper per click, but Google leads are often more sales-ready.


4. Which Should You Use?

Go with Google Ads if...✅ You want leads now✅ You offer something people search for✅ You have a strong landing page that converts

Go with Social Ads if...✅ You want to build awareness or promote a visual product✅ You need to retarget visitors or grow your following✅ You have content to share and a brand story to tell

Use both if...✅ You want a full-funnel approach✅ You’re running a campaign that needs visibility and action✅ You’re building a long-term brand while also chasing conversions


Let’s Find the Right Ad Strategy for You

At Eleven65, we craft ad strategies that match your goals — whether it’s high-converting Google campaigns or scroll-stopping Instagram creatives.

 
 
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